Klearly is building a software-only payments platform designed for restaurants, enabling merchants to accept card payments directly on smartphones while integrating with existing POS systems. The company was founded by Sam Koekoek, a fintech operator with experience at Unipass and across European and Israeli fintech ecosystems, together with Maya Carmeli, who previously scaled a fintech company to IPO and co-founded Unipass. Klearly distributes its solution through POS partners and generates revenue through a take-rate on transactions, offering restaurants a flexible payments layer that can expand into additional services such as loyalty, customer engagement and financial tools. The company operates in the large European hospitality payments market, that processes €880B annually and where many merchants still rely on fragmented and hardware-heavy payment solutions.
